Successful global business hinges on understanding what is acceptable or taboo in different countries. For example, direct eye contact is valued in some cultures but seen as disrespectful in others; business card etiquette varies across Asia and the West. Researching and respecting local customs, such as appropriate attire, forms of address, and acceptable topics for small talk; prevents unintentional offense. It is also important to recognise that decision-making processes, negotiation tactics, and expectations of punctuality can differ widely. When in doubt, observe others, ask politely, or seek advice from cultural liaisons. Observing key do’s and don’ts not only avoids embarrassing missteps, but also positions you as a culturally intelligent and globally competent professional.
