Topic 1: Introduction to Business Research

1.1 Defining Business Research Business research refers to the systematic investigation and analysis of business-related issues, trends, or situations to support decision-making processes. It involves collecting, analyzing, and interpreting data to address business challenges or seize new opportunities. For example, a retail company might conduct business research to understand its customers’ changing preferences or to evaluate the success of a new marketing strategy. By using structured research methods, organizations can make informed choices, reduce uncertainty, and improve overall performance.