Research Methodology in Business
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About This Course
Business Research Essentials: From Methods to Proposals
Are you ready to master the skills needed to excel in business research?
Led by Dr. Ummi — an experienced educator with over 10 years of expertise in statistics and research methodology — this comprehensive course is your one-stop solution for mastering business research, from foundational theories to practical proposal writing.
What You'll Learn:
✅ Understand the structure and types of business research
✅ Identify and solve real business problems
✅ Design your own research projects with confidence
✅ Collect, analyze and interpret research data
✅ Avoid common pitfalls and ensure ethical research practices
✅ Write and present high-impact research proposals
Why Join This Course?
- Lifetime access to expertly structured video lectures, slides, and written guides
- Interactive quizzes and assignments to reinforce your learning
- Practical examples and case studies tailored for aspiring researchers and business professionals
- Supportive learning environment powered by Digyprime.com
Who Is This Course For?
Perfect for university students, business professionals, entrepreneurs, and anyone eager to excel in business research and analysis.
Dr. Ummi Munirah Syuhada Mohamad Zan
Curriculum Overview
This course includes 1 modules, 1 lessons, and 1:00 hours of materials.
1.1 Defining Business Research
Business research refers to the systematic investigation and analysis of business-related issues, trends, or situations to support decision-making processes. It involves collecting, analyzing, and interpreting data to address business challenges or seize new opportunities. For example, a retail company might conduct business research to understand its customers’ changing preferences or to evaluate the success of a new marketing strategy. By using structured research methods, organizations can make informed choices, reduce uncertainty, and improve overall performance.
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