CRAFTED WITH LOVE: The art of ready to-eat Pasta
in MarketingAbout this course
crafted with love:
The art of ready-to-eat Pasta
NUR SYAZWANI BINTI MUHAMMAD NAZARUDIN
AISHAH NABILA BINTI USOF
Preface
Content
Crafted with Love, The at of ready-to-eat Pasta
Welcome to Pastalicious by Nasy — a heartfelt creation from the humble beginnings of my kitchen, now lovingly shared with you through this ebook.
What started as a simple love for pasta has blossomed into Nasy Kitchen, a homegrown brand built on passion, authenticity, and the belief that food is one of the most beautiful ways to connect with others. Every product we create at Pastalicious is more than just a meal — it’s a story, a memory, a moment made with care and crafted with love.
This ebook is a celebration of that journey. Whether you’re here to learn more about our signature pasta products, explore recipes, or simply be inspired by what love and determination can create — thank you. Your support means the world.
From my heart and home to yours, Nasy
- The team of Nasy Kitchen
The Story Behind Pastalicious by Nasy
Two Friends, One Dream, and a Whole Lot of Pasta
Every brand has a story. Ours began not just with a love for pasta, but with the bond of friendship.
We’re Aishah Nabila and Nur Syazwani — two close friends who shared more than just laughter and memories. We shared the same passion: creating food that makes people feel at home. The kitchen was our favourite place, and pasta was the dish that brought our ideas (and taste buds!) to life.
We decided to combine our names — NA from Nabila and SY from Syazwani — to form NASY Kitchen. It was simple, but meaningful. A symbol of partnership, trust, and dreams built together.
From late-night cooking sessions to testing sauce recipes, what started as a hobby turned into something bigger: Pastalicious by Nasy. We wanted to offer more than just food — we wanted to offer warmth, comfort, and love in every bite.
Our journey hasn’t been perfect. We faced doubts, small failures, and big decisions. But through every step, our friendship stayed strong — and so did our passion.
Today, Pastalicious by Nasy is our love letter to food lovers everywhere. It’s pasta, but with heart. Homemade, heartfelt, and always crafted with love.
From our kitchen to yours,
Nabila & Syazwani
Co-Founders of Nasy Kitchen
Why Pasta Matters ?
Pasta is more than just food. It’s comfort. It’s culture. It’s connection.
At Pastalicious by Nasy, pasta represents love in its most delicious form. Whether it's a quick lunch on a busy day or a warm dinner shared with family, pasta brings people together. It's versatile, timeless, and has the power to turn an ordinary moment into something special.
For us, pasta matters because it’s a reminder that the simplest things, when crafted with care, can create the deepest joy. It reflects our values — authenticity, quality, and heart.
Every twirl of spaghetti or spoonful of creamy macaroni tells a story. And we believe everyone deserves a taste of that story — handmade, heartfelt, and always crafted with love.
Get To Know Our Products
Carbonara Sauce
Our creamy Carbonara Sauce blends the richness of dairy with a savoury parmesan twist — perfect for those who crave an authentic Italian experience. Just heat it up, pour over your pasta, and your meal is ready in minutes!
Bolognese Sauce
Made with real tomatoes and premium minced meat, our Bolognese Sauce is a timeless classic. It's perfectly balanced with a mild herb seasoning to give you that rich, hearty flavour every pasta deserves.
Tomyam Sauce
Love bold flavours? Our Tomyam Sauce infuses Thai-inspired spice with a Malaysian twist. Tangy, spicy, and aromatic, this one’s for those who like their pasta with a fiery kick!
Buttermilk Sauce
A creamy delight with a Malaysian touch — our Buttermilk Sauce features a rich blend of butter, milk, and fragrant curry leaves. It's smooth, flavourful, and oh-so-addictive.
At Nasy Kitchen, we make it easy to enjoy gourmet-style pasta at home. Pastalicious by Nasy offers ready-to-cook sauces made with quality ingredients and a blend of international and local flavours. Whether for yourself, your family, or guests, our four signature sauces turn simple meals into something special.
What Makes Our Product Different
1. Fusion of Local & International Flavours
2. Made with Real, Quality Ingredients
3. Quick, Easy & Fuss-Free
4. Versatile for More Than Just Pasta
In a market full of instant and ready-made meals, Pastalicious by Nasy stands out by combining quality, convenience, and creativity — all in one jar. We’re not just another pasta sauce brand; we’re a brand with purpose and flavour that speaks for itself.
The Hidden Costs of Not Providing a Consistent & Branded Product
Building Pastalicious by Nasy wasn’t just about creating tasty pasta sauces — it was about building a brand customers can trust. Without consistent quality and clear branding, even good products can lose value. Here's what we’ve learned:
Customers Lose Trust
If a product changes in taste, texture, or appearance from one purchase to another, people notice. Pastalicious by Nasy ensures every jar delivers the same rich flavour customers love — every single time.
The Brand Becomes Forgettable
Unclear packaging or messaging makes it hard for people to remember your product. That’s why Pastalicious by Nasy uses consistent colours, fonts, and voice — so we’re easily recognised on shelves or social media.
Harder to Grow
Retailers and online platforms prefer brands that look professional and reliable. Without consistent branding, it’s harder to get noticed, trusted, or taken seriously. With Pastalicious by Nasy, we present a polished, confident image that opens doors to bigger opportunities.
Hard to Compete on Value
If your brand feels generic or inconsistent, it’s hard to justify premium pricing. But with clear branding, quality packaging, and trusted identity, Pastalicious by Nasy can confidently position itself as a premium yet affordable choice.
Get In Touch With Us !
We’d love to hear from you!
Whether you have a question, want to place an order, or just want to share your Pastalicious experience — feel free to reach out.
WhatsApp : 018-2499747 (Syazwani)
: 013-9045551 (Aishah)
Instagram: @nasykitchen_
Tiktok: @pasta_nasy
We make ready-to-cook pasta sauces that are easy, fast, and super tasty!
Many of our customers love it for their kids too — want to try?
