Beginners’ Guide to Digital Marketing Success

Digital marketing refers to the promotion of products, services, or brands using online channels such as websites, social media, search engines, and email. Unlike traditional marketing, digital marketing allows businesses to target specific audiences, track performance in real-time, and optimize campaigns for better results.

Imagine you’re launching a new digital product—a course on digital marketing. You post about it on your social media, but only a handful of people see it. That’s because organic reach on social media is declining. This is where Facebook & Instagram Ads come in.

Facebook and Instagram are two of the largest advertising platforms, offering businesses and freelancers the ability to reach the right audience at the right time.